Communicating Research and Information for Results

How can communicators and researchers effectively reach wide-ranging and sophisticated audiences — from parents and administrators to researchers and the media? And how can we intelligently choose from the plethora of social media and communications tools out there?

This session will:

• Address key communications concepts — audience, messaging, and outreach — and dig deep into the latter, looking at effective ways to get your messages out to stakeholders.
• Explore social media and email marketing services, such as Facebook, Twitter, MailChimp and Constant Contact, and analytics.
• Help participants adapt their writing for different media, including academic journals, education magazines, books, and newspapers.
• Increase understanding of basic copyright law related to publications.
• Improve their presentation skills by following some simple guidelines.
• Learn strategies for working effectively with the media to deliver news, research, or general information.

This session is very hands on, with time for participants to develop a communications plan.